Saving Lives,
One Baby at a Time.

Drowning is the leading cause of accidental death in children aged 1-4. Our mission is to change that through survival swim education and advocacy.

Our Mission

At One Baby at a Time, we are committed to reducing childhood drowning rates by making survival swim education accessible, affordable, and essential. Our goal is to ensure that every child has the opportunity to learn life-saving aquatic skills, regardless of socioeconomic barriers.

By following the proven model of public awareness campaigns like the “Back-to-Sleep” initiative, which significantly reduced Sudden Infant Death Syndrome (SIDS), we aim to create lasting change in drowning prevention efforts nationwide.

How One Baby at a Time Will Succeed

We are determined to follow the model of the “Back-to-Sleep” initiative, which successfully reduced SIDS-related deaths by 70%. If we achieve a similar impact, we could save over 4,800 children annually from drowning-related deaths.

Survival Swim Training Awareness – Ensuring all parents are educated on the importance of early swim competency.

Legislative Advocacy – Working to make survival swim lessons a national standard for drowning prevention.

Financial Assistance – Providing scholarships for children whose families cannot afford survival swim lessons.

Instructor Development – Expanding the number of certified survival swim instructors nationwide.

The Tragic Statistics

  • Drowning is the #1 cause of accidental death for children aged 1-4 in the U.S. (CDC).

  • 69% of drownings occur when a child is not expected to be near water.

  • 86% of drowning victims are boys aged 18 months – 4 years.

  • On average, 3,536 fatal unintentional drownings occur annually in the U.S. – about 10 deaths per day.

  • 1 in 5 drowning victims is a child under 14 years old.

Our Impact & Recognition

One Baby at a Time was the first swim program in the U.S. to receive an “essential business” designation during the COVID-19 pandemic, allowing swim lessons to continue amid increasing childhood drowning rates.

Key Partnerships & Advocacy

  • CAL FIRE: Partnering with California’s 21,000 firefighters to raise awareness about drowning prevention.

  • American Academy of Pediatrics (AAP): Supporting the latest pediatric recommendations for early swim lessons.

  • First 5 California: Seeking grants to fund survival swim programs for low-income families.